Anya Nikulina
Source is not easy to find…

Почему многие способные люди так и не добиваются успеха? Задавшись этим вопросом, Бенджамин Стайнс, спичрайтер президента Ричарда Никсона и сценарист Голливуда, на протяжении нескольких лет искал на него ответ. И нашел. В результате своих наблюдений он сформулировал 8 отличий успешных людей от закоренелых неудачников.

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starting out: initial roles in the team

Idea Person

  • Bring an idea to the team. Passionate about it…
  • Unite group members around idea while being able to accept changes to initial idea.

Developer

  • Lead development of MVP and help grow the idea into a product.

Designer

  • Identify user needs and communicate design deliverables, such as specifications, storyboards, and illustrations.
  • Develop new visual product identity, brand experience, and apply design elements to rough sketches and wireframes.

Business Person

  • Conduct market research to define problem and customer interaction with the product.

Marketing Person

  • Define how the product will be marketed to the customer and help spread the word of your product’s service.

http://www.startupmonthly.org/ice-breaker.html

Creating Personas
Showing timeline filters

Recently I was putting together a time line graph very similar to the one Google Analytics has, and it occurred to me that I have been reinventing the week every time I faced the same problem. So it is time to record the pattern and hopefully come back to it next time.

So, the problem is very common: User needs to see data for the past month, past year, past week from the current day. What is the best way to set up filters? If using words Month, Week, Year, there is a connotation that it might be THIS YEAR, THIS MONTH, AND THIS WEEK, meaning period starting from Jan. 1, 1st day of current month or current Monday.

In addition we also have a problem of number of days in the month. If today is March 2, what date should we start our 1 Month period.

When does ‘past year” year period  begin? March 2 or March 3rd of last year? All those questions have answers of course, but every time I deal with this problem, I have to stop and think a bit. So my solution (given that users do not care for precision all THAT much (and in most cases they don’t anyways) - add filters that say: Past 7 Days | Past 4 Weeks | Past 12 Month |

If more precision required, provide date pickers. See Google Analytics for an excellent one.

Rate that app!

Here is an article on iPhone app rating popup. http://mobileorchard.com/fighting-back-against-the-app-stores-negative-rating-bias/

Nothing really new here - ask every 10 days in the beginning, ask every month when your app is established. I am thinking on showing the popup on 3rd load at first, then every 10 days and hopefully the time will come when we will show it just once a month.

Common practice is to show popup upon loading, we should be able to cover both signed in and not signed in users in case if the app requires sign in for limited actions.

I am aware of 2 patterns:

Pattern 1:

Like this app? Please rate it in AppStore.

[No, thanks] [Rate It!]

Pattern 2:

Like this app? Please rate it in AppStore.

[Rate It!]

[Later]

[No, thanks]

Like and Share

Call me old-fashioned, but I feel that usage of social plug-ins is a bit overrated. It is a known fact that in - say - wine store adding like button on a product page may increase sales by 40%, but you need to have a product to begin with. Building entire concept around likes is pointless. 

16 pixel body text as a new industry standard
Sticky first page designs

from Mashable

This blog post by Yee Lee, that explains basics of the viral distribution in a very approachable manner. 

Great stuff!

“Viral Loops typically center on:

  1. Contact Lists — e.g., inviting new people thru the process of finding/adding new contacts to a contact list
  2. Conversations — e.g., inviting new people by adding them to chats, events, groups, etc.
  3. Media — e.g., inviting new people by sharing media/content with them
  4. Incentives — e.g., inviting new people to unlock functional or financial incentives”

invite more people to get more out of the system. In this case get closer to the beginning of the line. Very smart. I am not sure if the line actually exists, but it would not kill me to get closer to the beginning. 

Our booth at DEMO 2011 #democonf (Taken with instagram)

Our booth at DEMO 2011 #democonf (Taken with instagram)